Every year, the Motiv portfolio puts a brand in front of 178,000 health-conscious, family-minded, financially engaged adults — in exactly the mindset life insurance is built for.
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Life insurance isn't sold to everyone.
It's sold to people at a moment — planning ahead, providing for family, protecting what they've built.
Motiv is the umbrella: 27 events today — and growing across the country's most aspirational cities, coastlines and national parks. Two complementary audiences, one nationwide footprint no single property can match.
Mass-reach urban & coastal festivals — Bay to Breakers, Surf City, Long Beach, the Golden Gate.
Intimate, family destination races in America's National Parks — Zion to Yosemite to Grand Teton.
New races and markets are launching across 2026–2027, with the Vacation Races series expanding fastest. The figures here are today's floor — not the ceiling. Banner locks in tomorrow's reach at today's terms.
These aren't casual joggers. They register months ahead — paying an average of $259 — then travel with family for a destination weekend that runs an estimated $1,000–$2,500+ once flights, lodging and multi-day stays are counted. They invest in their commitments and come back year after year — the textbook life-insurance prospect, at portfolio scale.
Age skews exactly where life cover is purchased and underwritten — the family-responsibility years, when protecting income and dependants moves from "someday" to "now."
They don't just look protection-minded — they buy it. 6% of Motiv registrations and 13.5% across Vacation Races add voluntary Refund Protection at checkout — an insurance-adjacent product, purchased proactively, to protect a commitment. This audience already reaches for cover. Layer in 13,430 group bookings, 8,870 team registrations and 71% travelling with a partner — people who have someone to protect.
A logo on a finish line is exposure. What Motiv delivers is something a CFO can underwrite: a measurable, retargetable, first-party database — captured with consent, and nearly a million strong.
We build a dedicated Banner Life opt-in directly into the registration flow across the portfolio — the same mechanic that already has thousands of athletes actively choosing to hear from brand partners. Every season feeds a first-party pipeline of consented, in-demographic prospects — names you keep, can nurture, and can measure against your own conversion data. It's the modern, data-led audience your new underwriting model is built to use.
The argument isn't cheap impressions. It's this: Motiv reaches qualified, in-demographic prospects for a fraction of what it costs Banner to acquire a single policyholder through paid media and agents.
At full-portfolio scale, reaching one qualified, in-demographic prospect costs around a dollar — orders of magnitude below what it costs to acquire a policyholder through paid media and agents.
Across the three years, Banner reaches over half a million in-demo prospects (~178,000 a year). So 56 bound policies is roughly 1 in 10,000 — converting once. Everything above that is profit — and each policy's full 20-year value, plus all the brand exposure, sits on top, uncounted.
The portfolio's range of event sizes lets Banner debut high-touch, then scale into a flagship — inside the very first half-season. A built-in ramp, not an all-or-nothing bet.
Build your playbook at intimate 4,000–8,000 person destination races — Santa Cruz, Malibu, Golden Gate, the National Parks series — where every interaction lands.
And you don't wait for scale: the Long Beach Marathon brings 28,000 runners inside your Year 1 half-season. Intimate and mass-reach, in season one.
4–6 hours of captive, high-dwell brand time, family present and emotions high. Motiv delivers activation end-to-end; you bring the brand.
Of the 15 Year-1 events, a handful are imminent — three Vacation Races dates fall in June–July and one Motiv event in July — so on-site activation there would need fast mobilisation. The practical debut window is the August–November block, with the earliest events still able to deliver database and digital activation. It's exactly why locking the decision by late July unlocks the full half-season.
Year 1 is a deliberately de-risked half-season proof-of-concept. Years 2 and 3 unlock the full portfolio — scale you've already seen work before you commit to it.
Year 1 is a deliberately low-commitment half-season entry. Across the full-portfolio years, Banner reaches each participant for around $1.20–$1.25 — a cost that edges down as the portfolio expands into Year 3, and that sits at a fraction of paid-media acquisition either way.
Banner Life is "here for better" — challenging an industry built on the status quo, built on data and on protecting more families. That isn't a stretch from what Motiv does. It's the same idea, from two directions.
Over 175,000 people a year, chasing something better — and a brand built to protect what they're running toward. This is the partnership that writes itself. The full activation plan and a model run against your own numbers are ready when you are.
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